mindfully created natural haircare made with 95% organic ingredients in Italy. In our clean, innovative formulas, we combined the power of nature with science to give a new life to damaged, dry or stressed hair.





meet our founder 


Over the years, Jenia has become a real expert in treating her fragile, blonde hair by developing an almost maniacal hair care attitude. This way, her passion for hair care was born, and she decides to create her own hairline that could satisfy her very high demands and, therefore, help other women who care about their hair. Thus, after years of testing & making, JENIA HAIR was born. Natural, highly efficient, clean, and sophisticated. 




With JENIA HAIR, haircare is no longer routine, it's a true ritual. We want to transform the way you care for your strands so that those routines become something you love and enjoy as much as we do. Being product perfectionists, we wanted to give you all-in-one perfect, high-performance products with niche signature scent, delicate chick 

color and texture, packed in the cutest eco-friendly jars!


Here we are launching our first signature product - Intensive Hair Treatment, where nature and science work together to give your hair a new life!


JENIA HAIR stands for ethically beautiful haircare. Because of her love for animals & nature, our founder Jenia becomes a vegetarian at 12. Her life philosophy influenced the philosophy of JENIA HAIR as a brand as she gathers a team of like-minded people, animals & nature lovers & decides to incorporate an ethical mindset & the clean beauty philosophy into each decision of the brand.   

Pulizia della spiaggia


JENIA HAIR seeks to reduce our impact on the environment & to make the world a healthier place. Our products are formulated using a sustainable and transparent mindset and don't contain any harmful ingredients.


JENIA HAIR has started an initiative to support Sea Shepherd Italy, a non-profit organization committed to protecting the Mediterranean ecosystem. In addition, we plan to donate a part of the income to help fight ocean plastic pollution and participate in different environmental projects

please recycle

Follow us on Instagram @jeniahair to find out our giving back efforts and learn about all the process. The plastic we use is 100% recyclable. The moment there's something better, we will use it. 

Please recycle after finishing the product.



Our ingredients matter! JENIA HAIR Signature Innovative Bio-Complex is based on 95% organic ingredients with a high concentration of vegetal keratin, precious organic oils & plants, minerals, polyunsaturated fatty & amino acids.

Our Signature Intensive Hair treatment and other hairline products are formulated to heal particularly damaged, fragile, dry & stressed hair.



All JENIA HAIR products are free of sulfates, parabens, mineral oils, phthalates, paraffin, petrolatum, glycols, petrochemicals, animal derivatives, formaldehyde and other toxic and harmful ingredients. 


The Intensive Hair Treatment doesn't contain silicones & entirely safe for the environment & people.